Advertising

Pitchplay Launches New Pay Per Click Technology!

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PressRelease) “With rising or frequently changing search engine advertising costs, it has become essential to monitor your pay per click campaigns and cost per clicks purchased. Without this valuable information you could just be throwing your marketing dollars out the window! Says Robert Russo / CEO of PitchPlay.”

Tampa,FL – http://www.pitchplay.com announces the launch of its ENTERPRISE class website landing page software for online marketing and advertising campaigns.

Pitchplay is a software that combines the best of website design with the POWER of video web commercials and video sales reps to help businesses improve the sales conversions for their online marketing campaigns.

PitchPlay’s advanced system has the ability to track customer acquisition costs (How much it costs to get 1 sale) and alert you when you are losing money from your pay per click campaigns.

PitchPlay users can now focus on how much it costs to get 1 customer vs how much they spend each month on pay per click and sponsored advertising.

With PitchPlay, consumers and designers can create powerful website landing pages that can help businesses dramatically increase potential sales conversions and sales closing ratios.

With PitchPlay! Using the power of our video sales reps you can

Perfect your sales pitch

Improve your sales conversions

And track the results in real time with our POWERFUL ANALYTICS DASHBOARD!

PitchPlay operates like an ecommerce shopping cart and is PCI compliant, a heightened level of internet security to protect your sensitive online data.

PitchPlay also allows direct connection to your payment gateway or merchant account so you can manage transactions, refunds and cancellations all from within PitchPlay.

PitchPlay also offers credit card processing and merchant accounts from within our AMAZING system.

With a simple application you are only a few clicks away from accepting credit cards online. Most completed applications are usually approved with 24-48 hours by an authorized merchant services provider.

Our advanced dashboard management system makes it easy to track your marketing results across several different deployed web pages.

Running multiple PPC (Pay Per Click) campaigns at the same time, PitchPlay takes the pain point of complicated conversion tracking software and a/b testing and simplifies the analytics or results. The purpose is to improve your return on investment by making sure that you are not losing money from bad sales conversion rates vs your marketing spend amount.

With PitchPlay you can use the power of VIDEO to captivate your audience and turn browsers into buyers! With our huge selection of male and female video sales reps we bring the human element to your website and pay per click landing pages! You can choose your actor, write your own script if you want, select what you want them to wear and many other options all from within the PitchPlay system.

“It’s like having a live sales rep on your webpages 24/7 – 365 says Robert Russo / President of PitchPlay.com

About PitchPlay
The primary function of PitchPlay is to help advertisers discover the exact customer acquisition costs or how much it costs the advertiser to get 1 sale vs how much they spend on marketing and advertising each month.

The system offers a dynamic a/b testing platform that helps find the bottom line. Without knowing how much it costs to acquire each business client you could be just throwing money out the window. Sign up today or call for a live demo.

Advertising

Why Flyers And Brochures Are Effective Ways To Advertise

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Walk down a suburban street in any developed industrialized nation and one thing will be remarkably constant: The letterboxes will be full, often overflowing. And they won’t just contain addressed, posted mail. The bulk of the material will often be brochures and flyers advertising businesses and services, many of them local.

Certainly, many people find this fact of modern life extremely annoying. Sometimes more than half the houses in a street will have signs angrily demanding that there be no junk mail!.

But this phenomenon proves something: Those flyers and brochures must be working! Otherwise businesses wouldn’t be paying to have them produced and distributed.

Without a doubt flyers and brochures have distinct advantages over other methods of advertising: Here are a few:

1) They are comparatively cheap to produce flyers particularly so. Certainly, glossy multi-page brochures can be very costly, but basic one page black and white flyers are very inexpensive and can still work well. As long as they are clear and large enough to catch the resident’s eye, they can get your product or service noticed.

2) You can target the geographic areas that you want. Ultimately all business is local business. But some businesses are more local than others! Businesses that cater to a geographically specific market tend to get a very good response from flyers and brochures.

An example would be a pub or bar wanting to promote a one-off or regular theme night. Placing several thousand flyers in letterboxes around the venue would be a great way of telling people about this event. People do tend to be more likely to go to something that is close to where they live, after all.

3) Just as you can target runs geographically, you can also target them demographically. Say a pool table company is using brochures to get leads. There would be little point in targeting units, since they generally wouldn’t be large enough to contain the product. And pool tables are not cheap! So, the best results would come from a large run through middle to high income suburbs — houses only.

Of course it can be difficult finding distributors who can do a drop in this way. Most of the big distribution companies offer value but on a large scale. You must pay for a large drop, your promotional material is rolled up with several others, and no thought is put into which letterboxes are chosen! However, there are smaller distributors who can thoughtfully target your material. They are just less well known, and harder to find, that’s all.

4) You can put special offers on them. A flyer that says something like, Present this and get a ten percent discount on any item in the store! is a good choice. The incentive itself can increase sales. Secondly, it’s a great way of tracking the campaign, since the number of actual discounts can be recorded accurately.

5) People hang onto them. This is one definite advantage over newspaper advertising. Of course, many more people will see an ad placed in the paper. But to keep your contact details they have to cut the ad out, highlight it, or write it down usually along with a lot of others. A flyer or brochure, however, contains all the details and can be kept indefinitely. Businesses often get leads from flyers or brochures that have been left on the tops of fridges or in desk drawers for months, even years!

Certainly, particular circumstances dictate that flyers and brochures are not always the best advertising method. But the above advantages make them a remarkably reliable, cost effective way of raising awareness and generating leads for most businesses.

Advertising

Types Of Banner Advertising

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The most famous form of advertising on the Internet’s World Wide Web is currently banner advertising. Banner ads are the most accepted form of advertising that helps in making good money. Banner ads will make money and an advertiser can earn money by driving lot of traffic to the site in order to increase the number of clicks on the banner ad. Tracking the traffic will give you a incredible idea about the scope of the banner ad. A banner ads works exactly on the concept of advertising where it aims to take the attention of users, creates an interest and desire to know more and lastly expects an action from them to click the banner ad.

There are different types of banner advertising ……

Banner Exchange are the most general banner ads , where you place a banner on your site and for every two that are seen on your site, one of your banners is displayed somewhere else.

Cost per Impression Banner advertising Cost per Impression banner ads make good a banner on someone’s web site and pay each time someone sees it, hence, pay per impression.

Pay per Click Banner Advertising Pay per Click banner ads are just like the name says; you pay when someone clicks on your banner.

Keyword Banner Advertising Keyword Banner ads are those where you specify keywords in which you would like your banner to appear. As an example, you are a Marketing company, your keywords maybe: Marketing company,online marketing company as an example. So when someone requests results from those keywords, your banner will appear. It’s another way to target a specific market. The cost of this can be quite extravagant, but it does provide beneficial branding and product promotion.

Advertising

How To Drive Traffic To Your Site With Free Ezine Advertising

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For the Internet Marketer in search of targeted free and low cost advertising, ezines are still an excellent resource for delivering targeted traffic web site traffic. Not to mention, ezine advertising is one of the oldest and widely used methods of Internet advertising still utilized today. Why? Because it works.

For those unfamiliar with ezines, they are basically free magazine subscriptions but composed online and delivered electronically to the readers inbox.

By implementing the following strategies, you can successfully obtain hundreds of dollars worth of ezine advertising on a continuous basis, and it’s absolutely free.

Before you begin any ezine advertising campaign, ensure you create a separate email address designated soley for the purpose of holding your ezine subscriptions – this will be a very important step to help you stay organized while tracking your ezine ads.

Be careful when using free email accounts. In the event your are not able to check your email for several days, there may be a chance your email inbox will become too full. Should your emails begin to bounce, your classified ads will not be published.

If you do not have access to a separate email account from your current internet service provider, and need to set one or more free email accounts, its best to select ones with large amounts of storage space, such as: Gmail.

To get started with your free ezine advertising campaign, visit Ezines-R-Us.
This is a free service you can use which will automatically subscribe you to several high quality ezines. Once you start receiving your welcome emails, instructions are typically provided to assist you in submitting your ad to each
individual ezine.

Several of these ezines offer free weekly classifieds to subscribers, so your next step is to browse through the ezines, while keeping an eye out for the directions provided as to how and where to submit your next free classified.

This is now an excellent time to start making reference to the ezines which offered quality content and perhaps valuable resources.

Each ezine will have slightly different specifications for the format of your classified ad, however, most use a standard 5 lines long @ 65 characters per line rule.

There are several good resources you can use to make sure each line is formatted correctly. Simply search for text editor and you’ll find a few good resources.

Now that you are submitting free classified ads, you can now use the information received via the ezines to obtain even more valuable free advertising such as banner ads, sponsor ads, solo advertising, and more. Watch for those ezines that offer contests for you to win more advertising.

In addition to using this opportunity to submit your ads, another great benefit is that you will sometimes find the publishers sending specials and discounted advertising rates straight to your inbox.

If you’re smart from the start, you will be tracking your campaigns to determine the effectiveness of your ad, and which ezines are performing the best. This will give you a real jump start when you want to order some paid ezine ads.

Subscribing to various ezines is an excellent business strategy for gaining ongoing free advertising, opportunities to win advertising, tweaking your ad copy, discovering which ezine subscribers are most responsive, and access to valuable discounted advertising offers.

For the new and experienced marketer alike, spending the time each day to browse the ezines will inevitably result in saving a lot of money in the long run.

While the initial process can be time consuming, the time you spend will be a worthy investment.

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